Elevated Soups

Illustration, Packaging, Print

A Baltimore soup kitchen asked me to create packaging for their Elevated Soups. They wanted to create a brand for their soup to sell in the soup kitchen and envisioned an approachable look and feel that would stand out to customers.

Responsibilities:

Logo concept
Packaging options

In the concept phase, I presented a moodboard with ideas of hand-drawn elements and a quirky font for soup flavors. The bright colors and minimal design allowed customers to quickly read the soup flavor and recognize them from afar. The food elements contributed to the approachable and lighthearted personality of the brand.

This project ultimately did not see the light of day, but it is still one of my favorites.