Podcast ad:
[Soft ambient sounds—water boiling, tea being poured]
Host: Every sip of tea tells a story—one of people, places, and a planet worth protecting.
[Gentle nature sounds—birds chirping, wind rustling leaves]
Host: At TAZO, our tea starts with real people, collecting real ingredients, grown through regenerative farming. This isn’t just about better tea—it’s about better soil, stronger communities, and a more sustainable future for us all.
[Pause, sip sound]
Host: So, the next time you brew a cup, know that you’re not just drinking tea—you’re brewing change. One sip at a time.
[Music fade-out]
Host: TAZO. A future rooted in every sip.
Take a simple sip, explore a lasting impact.
Art Direction, Design, Print
As part of ELVTR’s Creative Advertising class, I worked alongside copywriters and art directors to create a campaign to promote Tazo’s regenerative tea blends (Zen Green Tea, English Breakfast, Chai, and Darjeeling.
Everyone loves an origin story, especially about people or products we already know and love. TAZO can not only pull back the curtain on their own regenerative practices, but also satisfy people’s curiosity about where their tea comes from.
To create an experience for consumers, we created a tea truck where consumers can choose from the regenerative teas and receive a cup with a pattern that reflects that blend. The cup sleeve would have a boarding pass to the origin region and be able to scan the QR code that leads to a video about that country’s culture. In addition to those, we provided a script for a podcast ad.